Animal Movement Project

I think we need more people who are willing to devote 10–20 years of their lives to a single project that they believe has a huge potential for impact. Animals…

Article Summary To make better decisions, ask “how” you made past decisions (whether good or bad).The opportunity cost of a decision is the value you’re losing out on by not…

Article Summary Business is a powerful force (indeed, one of the most powerful) in modern society. Our movement has a small (but growing!) set of organizations devoted to helping vegan…

Article Summary Around 74 billion land animals are killed by humans for food each year, and another 1 to 3 trillion fish are killed each year. In total, we could…

I wanted to know what people in our movement need. So I asked them. This post is as simple as that. Specifically, I asked them to answer these three questions…

Let’s talk about management. Hell, while we’re at it, let’s talk a little bit about leadership too. (But mostly management.) Leaders and managers are incredibly important—they make a huge difference…

Article Summary People are heavily influenced by the groups they’re a part of and the social networks they’re connected to. If we want people to get more active for animals,…

Let’s talk about effectiveness. But first, let’s talk about Peter Drucker. Peter Drucker died in 2005, a man who authored 39 books over his 95-year life. He’s been called the…

There is a parable floating around the animal rights movement. It goes something like this. ... Parable of Horses and Cars Horses used to be the main form of transportation…

It’s important to talk about negative emotions. We all feel them at one point or another: sadness, anger, disappointment, frustration, loneliness. Sometimes they’re small feelings that we can easily manage.…