Posts by Steven Rouk

Do you have a narrative for your life and what you’re doing that motivates and empowers you? The Importance of Narrative The Purpose-Driven Life by Rick Warren is towards the…

I have a concept I like to call “recovery in motion”. It started out with running. Running is a rather paradoxical thing—it’s basically pure, nonstop physical suffering, but yet there’s…

2018 is over. 2019 is before us. So where are we? This article is a little different, but I hope you enjoy it. It’s my wandering ode to the changing…

Imagine Los Angeles in the summer, June of 2019. It’s hot outside—sweaty, breezy, beach weather. People pack the coasts during the day and wander the streets at night, hopping from…

Not all behavior change is created equally. Let’s say you have $1,000. You could take that $1,000 and stash it under your bed for the next couple decades. Each passing…

It’s rare for different flanks (groups? sides?) of the movement to talk to each other—what you may not know is how much people on different sides don’t even use the…

I have the good fortune to scale the walls at the same climbing gym as one of the great modern business authors of our day, Jim Collins. I recently finished…

What could holidays look like in a vegan world? Better yet, what new traditions can we create to bring people together? Thanksgiving, circa 2018 Currently, the majority of people in…

Despite my best efforts, I almost didn’t make it into the movement. Going Veg, Attempts #1-6 In high school, I saw factory farm footage and thought it was terrible. I…

We’re sitting on top of a gold mine of potential impact for animals called “people empowerment”. All we have to do is start digging. Vegans, 1950 vs. 2018 Let’s say…